Social selling works when someone does it every day
Your team posts for two weeks. Then client work or a launch takes over, and LinkedIn goes quiet.
We find your buyers, then show up where they talk
1. We define your ideal customer
Then split it into segments: not too big, not too small, and different enough to test which ones work.
2. We research each segment
Who they follow, what they like and comment on, and the words they use. We keep adding to it every week.
3. We show up where they talk
Where people complain about the problem you solve, we mention what you offer and ask what they think. Where they discuss it, we add something useful. Plus 1 to 5 posts a week.
4. We bring the interested ones to your next step
A booked call with you or your team for a service, a sign-up for software, or any other action you choose.
A team that works for you
Your buyers see one networker per segment. Behind each one is a team. Some roles are software, including AI, and some are people. We run all of them, so there is no one for you to manage.
Researcher
Works out who to reach.
- Writes down your ideal customer from your one-sentence brief and your website, and splits it into segments.
- Finds who each segment follows, and the influencers they listen to.
Scout
Finds the discussions.
- Searches LinkedIn every working day for posts where your buyers complain about or discuss your problem.
- Puts the active people first: big networks, lots of comments and likes. Quiet profiles wait.
Filter
Skips competitors and noise.
- Leaves out competitors, sellers, job seekers and people outside your market.
- Notes the competitors and possible partners it meets, for your weekly report.
Writer
Writes in your buyers’ words.
- Drafts posts and comments in the words your buyers use about their problem, not in your team’s jargon.
- Matches the tone of each post and adds to the discussion, not just “Great post!”
Your networker
Shows up every working day.
- Represents your company as a business developer, or as a company ambassador if you prefer.
- Comments in your buyers’ discussions and on the influencers they follow, after mapping who to speak to. Follows the people who matter and sends connection requests where relevant.
Account lead
Keeps you in the loop.
- Sends the weekly report and runs a short weekly call on the results.
- Applies your corrections, and puts your strongest ideas first.
We pick discussions by how many of your buyers see them
A viral post your buyers never see is noise. A quiet thread they all read is the room to be in.
A report on everything we did, and an easy way to steer
Not a one-off research deck. The report grows every week with what we learn about your buyers.
What we did
- How many people in each segment we commented to, followed or connected with, and how many replied, liked or accepted.
- The attention we won, and every post and comment.
- What we chose not to post or comment on, and why.
Who is out there
- The buyers we found in each segment: who they follow, what they like, what they talk about.
- The influencers they listen to.
Who else is in the room
- Competitors we came across.
- Companies with complementary products you could promote with.
What works
- Which segments and posts get reactions, and which lead to the booked calls or sign-ups you tell us about.
- What we will do more of next week, and what we drop.
Tell us what to change in a short weekly call, by email or in a WhatsApp voice note. Got an idea? Send it. We do our best to put the strongest ones to work.
You choose who posts: your company, our networkers, or both
We suggest 1 to 5 posts a week. Each is about what you sell, for your buyers, and picked because it is likely to get reactions.
Your company page
We post and comment as your company.
Our networkers
One specialist profile per segment.
Or from your own profile, or everywhere. We can also post on your company page and send you a ready suggestion to repost it. And we can boost posts with LinkedIn ads aimed at your segment.
Your story, told in your buyers’ own words
We listen to how your buyers talk about their problem and about you. Then we write as one of them, not as an insider.
A marketing write-up
What you offer, the problems and pains it solves, why that is worth paying for, and who it is for.
A company page that works
Set up, or put in order, with posts dressed in your company’s voice and look.
A landing page, if you want one
It names your buyers’ pain and how you solve it, built from everything we learn about them.
Awareness that leads to your next step
We make your brand known, walk buyers through their pain points, and point the interested ones to your next step.
You get a specialist in every segment, at the same time
An in-house hire has one profile. They specialise in one segment, or stay generic and miss them all. Specialised beats generic. We learn what each segment reacts to, and put the most into the ones that respond.
It costs half a hire and starts in 5 working days
| Compare | Hire a business developer | Tools, run yourself | Virtual Networker |
|---|---|---|---|
| Monthly cost | €5,000+ salary, before tools | About €350 in tools | €2,500 for one segment, after a free Segment Audit |
| Your time | Hiring, onboarding, managing | Hours a week running them | 2–3 h once, then a 20–30 min weekly call |
| Live in | Weeks to hire, weeks to ramp | Days of setup, then learning | 5 working days from signing |
| Segments covered | One profile: one segment, or generic | Your profile, or a blank one | A specialist profile per segment, all at once |
| Three segments | Three hires | Three times your time | 3 segments for €4,900 a month (€1,200 for each one after the first) |
“Why not just hire a business developer?”
You can. Then you find, train and manage them, and they still cover one segment. You get the results, not the management.
“Why not run a LinkedIn tool myself?”
You can. But a tool doesn’t run itself. Usually, you do. We sell the person, not the tool.
“Can’t we do some of this ourselves?”
You can. Keep the parts you will keep doing, like your own posts or the calls. The part that slips is the daily one: finding the right discussions, commenting and connecting. We do that every working day.
Software drafts much of the work and you hold the controls
Software, including AI, finds discussions and drafts comments. Some go out unread by a person. So:
An engineer who also ran a marketing company
Most of this work is automated, and software engineers built all of that automation. Mykola runs it.
What it costs, what’s included, how you leave
The free Segment Audit tells you if this is worth it
Not sure it is worth the money? Find out first: where your buyers spend time on LinkedIn, and whether we can reach them. By email, in 2 working days.